Studio
Management
01
05

{{ time }}

{{ meridiem }}

San francisco, ca

{{ time }}

{{ meridiem }}

new york, ny
Studio
Management

We’re a stage agnostic, data-driven family office helping entrepreneurs build meaningful organizations.

Our mission is to influence the flow of capital into companies that improve society & push culture forward.

{{ time }}

{{ meridiem }}

San francisco, ca

{{ time }}

{{ meridiem }}

new york, ny
01

As investors, we help

finance value-aligned

companies, from

seed to late-stage &

secondaries.

Prior to Studio we built Sentieo, an AI-driven financial research platform, as a way to gain alpha in our public market investments.

We’re now using that same data-driven approach to investing in the privates.
Studio
Management
Studio
Management
01

As investors, we help

finance value-aligned

companies, from

seed to late-stage &

secondaries.

Prior to Studio we built Sentieo, an AI-driven financial research platform, as a way to gain alpha in our public market investments.

We’re now using that same data-driven approach to investing in the privates.
02

As entrepreneurs, we

help create companies

that aim to improve

people’s lives through

our venture studio.

Our focus is on the earliest stages of organizational design: problem definition, team building, and financing.

We work with entrepreneurs to gain clarity and conviction around an idea — and then galvanize the best people to contribute their time, energy, and capital to help see it through.

Thistle makes eating nutritious, organic and local foods incredibly convenient and accessible by delivering prepared, plant-forward meals on a subscription basis.

Sentieo is a financial research platform designed to empower financial teams. Using machine learning and natural language processing, Sentieo instantly surfaces textual and financial insights for investment management and corporate intelligence clients.
Alap Shah
Managing Partner

Alap Shah is an investor and entrepreneur who relishes combining the two roles. He is the co-founder and CEO of Sentieo, a financial data platform for hedge funds, mutual funds, investment banks, corporates and active individual investors. With fifteen years of professional investment experience, his expertise spans large global equity portfolios at two of the world’s largest and most successful hedge funds (Viking Global and Citadel) to LBO and growth equity investments (Castanea Partners) to early stage investments (White Ops, Symmetry Labs, Wiser, Earnest Research, Powerlytics). In addition to Sentieo, he is also a co-founder and investor in Thistle, a health foods subscription service. Alap graduated from Harvard University with a BA in Economics.

Johnny Hwin is an artist and entrepreneur previously featured in a New Yorker article on San Francisco’s creative culture. He is a co-founder at Thistle and the songwriter/producer of Cathedrals, an indie-electronic pop duo The New York Times describes as “R&B with 1980s rock swagger.” He has a BA in social psychology and an MS in technology entrepreneurship from Stanford University, where he launched his first company from the Stanford Facebook App Class. By night, he runs the San Francisco-based creative collective The SUB, whose latest art show “The 9 Cans of La Croix” garnered coverage from The Washington Post, Vice, and Elite Daily. He has advised and consulted a number of technology companies including Asana, DreamWorks, Lever, and Patreon.

Anup Goel
Partner

Anup Goel is an investor and finance executive boomeranger.  His transactional finance experience spans both the sell-side and buy-side, having completed over 45 deals in M&A, private equity, and venture capital—in addition to having invested in 20 startups as an angel investor. Anup's investing experience spans credit (Ares) to LBO and growth equity (Silver Lake Partners and 3i) to early stage (Atomic).  His operating experience began with being the second finance hire at MasterClass, helping build out the team and raise an $85m Series D and then moving onto PAX Labs, where he led the finance team and the company's $420m equity raise. In addition to his public and private investing responsibilities, Anup currently serves as the CFO of Thistle, focusing his efforts on the company’s growth, financing needs, and corporate development strategy. Anup graduated with an MBA from the Kellogg School of Management (Northwestern University) and BS and Masters degrees in Engineering with minors in Astrophysics and Philosophy from the University of California, Berkeley.